Hello there

I'm Lauren, a multidisciplinary creative

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Specialties

User Interface Design

With a strong background in User Interface Design, I create visually appealing and intuitive digital experiences. My focus is on designing interfaces that are both functional and user-friendly, ensuring seamless interaction across a variety of platforms. I work to harmonize visual elements with user needs, crafting designs that are efficient, accessible, and aligned with project goals. From wireframing to prototyping, I strive to deliver solutions that elevate the user experience.

Grand Canyon West App | Discover Salt River DMO Site | Siouxland DMO | Discover Santa Clara DMO Site

Branding

I bring a thoughtful approach to branding, working to develop strong, cohesive brand identities that resonate with audiences. From logo creation to color schemes and typography, I focus on creating visuals that capture the essence of a brand while ensuring consistency across all platforms. My process involves understanding the brand’s core values and positioning, then translating them into visual elements that leave a lasting impact. Whether for digital or print, my goal is to build a distinctive and memorable brand presence that communicates the right message and connects with the target audience.

Siouxland DMO | Northern Colorado DMO | Planterra Application

Publication Design

In publication design, I focus on crafting layouts that are both visually compelling and easy to navigate. I work with typography, imagery, and content flow to create publications that not only look great but also enhance readability and user engagement. Whether it’s for magazines, brochures, reports, or digital publications, I ensure that each design element works together harmoniously to communicate the message effectively. My attention to detail and understanding of print and digital formats allow me to create polished and professional designs that elevate the overall reading experience.

Visit Bellevue Washington DMO Guide | Door County DMO Guide | Blasting out 100 Years: West Liberty Univserities Trumpet

Illustration

My approach to illustration is focused on bringing ideas to life through unique, engaging visuals. Whether creating detailed vector graphics, custom icons, or hand-drawn elements, I aim to produce illustrations that enhance storytelling and captivate the audience. I work closely with clients to ensure the artwork aligns with their vision and the overall project goals, blending creativity with precision. From concept to completion, my illustrations add personality and depth to a variety of formats, including digital media, print publications, and branding materials.

Visit Grand Canyon West Map | Discover Santa Clara Map | Yellowstone Map Animals | Idiom Illustrations

Experiences

With a diverse background across multiple design disciplines,
I bring a unique perspective to every project I undertake. Whether it's crafting a user-friendly interface, developing a cohesive brand identity, or designing a compelling publication,
I thrive on the opportunity to collaborate and create impactful, meaningful work that resonates with the audience.

2022-2024

Graphic Designer

Promoted to a client-facing graphic designer, where I aid in the creation, development, and maintenance of branding for Destination Marketing Organizations.

At Madden Media

2021-2022

Media Marketing Specialist

Designed and curated content for slide decks and internal marketing ads for the Madden Media brand.

At Madden Media

2020-2021

Graphic Design Intern

Facilitated the design and organization of various internal projects, including a 100-page coffee table book, club branding, and scholarship advertising.

At West Liberty University

Summer of 2020

Graphic Design Intern

Supported the development of marketing strategies, contributed to branding projects, and assisted in social media campaigns.

At Outright

2020-Current

Freelance Graphic Designer

Independently designed marketing materials and branding in collaboration with clients to create and develop impactful visual solutions for diverse businesses.

At Various Application

Award Winner

I find entering competitions or earning awards is important for designers as these platforms provide valuable opportunities for professional recognition, networking, and feedback, which can significantly enhance credibility and open doors to new career prospects.

2019

Best in Show

by Pittsburgh society of illustrators

2021

1st Place in Ui/Ux

by The Innovation Center of Design Excellence

2023

2nd Place in App Design

by (HSMAi) Adrian Awards